Toby’s Sports Extols the Value of Teamwork in Short Film ‘LIGA’

Behind every successful sports team are individuals who work hard to uplift each other.

This is the central message of Toby’s Sports’ acclaimed short film titled “LIGA,” which was launched as part of the 40th anniversary celebration of the country’s largest multi-brand sports retailer.

LIGA, which has garnered over 800,000 views at the time of this writing, tells the story of Kevin (played by Art Artienda), a member of a championship-bound basketball team who feels that his efforts and sacrifices have gone unnoticed and underestimated, and that his time to shine in the league is long overdue.

  Just a week after it was launched last August, “LIGA” has been selected to participate in four international film festivals.

When the team’s star player gets injured at a crucial point in time, Artienda’s character faces a dilemma: now that the ball is in his hands, is he going to take a once-in-a-lifetime shot to show the rest what he’s truly got, or will he set aside his personal ambition for the greater good?

Directed by Chris Cahilig and masterfully shot by Patrick Ferrer, LIGA, just a week after it was officially launched, was selected to participate in four international film festivals, namely Dramatic Shorts Film Festival 2019, Live Action Shorts Film Festival 2018, International Shorts Festival Australia 2018, and the Los Angeles CineFest 2019 as semi-finalist.

  Art Artienda plays the lead role in “LIGA,” a basketball player who faces the biggest dilemma of his career: personal ambition or greater good for the team?

LIGA best expresses the values that propelled Toby’s Sports to where it is now, 40 years after it was launched in the country as a modest toy shop. The short film celebrates the importance of teamwork, in the same way that we at Toby’s Sports pay tribute to every member of our growing family who contributes to our continuous success in the industry,” says Toby Claudio, president of Quorum International Inc., the parent company of Toby’s Sports.

As we move forward, we will continue to embrace the digital medium in sending our message across and promoting our advocacy, making greatness more achievable for every Filipino, whether in sports or in life,” Claudio adds.

 As part of its 40th anniversary celebration, Toby’s Sports launches its acclaimed short film titled “LIGA,” which extols the value of teamwork.

Toby’s Sports celebrated its 40th year of dominance in the industry with a grand event called “It’s Game Time” last Aug. 30 at the Metrotent Convention Center in Pasig City, where LIGA was first shown to the audience. Attended by executives, members of the media, guests and special performers, the anniversary affair paid tribute to the men and women behind the success of Toby’s Sports and coincided with the retirement of its chief executive officer, Mr. Bobby Claudio.

LIGA’s production was also made possible by assistant director Clark Lopez, line producer Melai Entuna, production manager Yani Bautista, production designer Carmela Danao, production coordinator Johanna Evangelista, crowd coordinator Bambi Selda, and writer Yuji Gonzales. It also stars Jolec Jeronimo, Jindric Macapagal, and Allan Villafuerte.  

  For Toby’s Sports, “LIGA” best expresses the values that propelled the company to where it is now, from a modest toy shop to the country’s largest multi-brand sports retailer.

LIGA can be viewed at Toby’s Sports official Facebook page, www.facebook.com/tobyssports.

About Toby’s Sports
Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having delivered the best in sports and fitness products to millions of Filipinos for 40 years. Established in 1978, Toby’s Sports is included in the Hall of Fame of Most Outstanding Retailers by the Philippine Retailers Association and is a DTI Bagwis awardee for consumer satisfaction. Toby’s Sports carries over 60,000 items from the world’s top sports brands, as well as a diverse line-up of its own brands that offer superior value-for-money. It currently operates 56 stores across the Philippines, as well as an online store (www.tobys.com). Toby’s Sports is part of the retail arm of Quorum Group of Companies. For more information on Toby’s Sports, follow us in Facebook, Instagram and Twitter.Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having served millions of Filipinos for over 38 years. Included in the Hall of Fame of Most Outstanding Retailers (awarded by the Philippine Retailers Association), Toby’s Sports continues to break new ground and ignite passion for sports throughout the country. Toby’s Sports is a member of the Quorum Group of Companies. Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having served millions of Filipinos for over 38 years. Included in the Hall of Fame of Most Outstanding Retailers (awarded by the Philippine Retailers Association), Toby’s Sports continues to break new ground and ignite passion for sports throughout the country. Toby’s Sports is a member of the Quorum Group of Companies. Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having served millions of Filipinos for over 38 years. Included in the Hall of Fame of Most Outstanding Retailers (awarded by the Philippine Retailers Association), Toby’s Sports continues to break new ground and ignite passion for sports throughout the country. Toby’s Sports is a member of the Quorum Group of Companies. Shipping Schedule is from Monday to Friday; 9:00 to 6:00 PM.


Comments